The Hockey Net Inc. respects the privacy of all of its users and is committed to protecting such privacy in accordance with this Privacy Policy.

Hockey Team and Hockey Association Websites contain personal and private information about teams, children, minors, and adults. It is very important that the individual website administrators diligently protect the private nature of the information contained within the websites under their control. The Hockey Net Inc. provides security access control tools intended for use by individual website administrators to selectively restrict access to the websites under their control. The Hockey Net Inc. strongly urges individual website administrators to permit access to confidential and personal information contained within the websites under their control, to only those individuals they know personally and whom they believe will respect the confidential nature of the information contained therein. The tools to be used to protect the confidential information contained within the websites under your control is available in the ACCESS CONTROL section of the Hockey Team Website Content Management Site and the Hockey Association Website Content Management Site. If you are unsure of how to apply these tools properly, please contact The Hockey Net Inc. immediately.

This Privacy Policy explains The Hockey Net Inc.'s and its subsidiaries' treatment of your personally identifiable information collected in connection with your activities on or related to all Hockey Net websites referencing this Privacy Policy (the " Hockey Net Sites") and all services made available on the Hockey Net Sites (collectively, unless noted otherwise, the "Hockey Net Services"). This Privacy Policy also explains how you can ask questions and make suggestions about our privacy practices and review and update your personal information.

We urge you to read this Privacy Policy carefully and to check back periodically as this Privacy Policy may change form time to time. Please note that this Privacy Policy does not apply to the practices of companies or websites which are not owned or controlled by The Hockey Net Inc.

INFORMATION COLLECTED
In the course of operating The Hockey Net Inc. Services, we may collect two types of information about our users: Personal Information and Non-Personal Information.

"Personal Information" is personally identifiable information, such as your name, address, email address, birth date and gender. Personal Information is collected by us when you choose to provide it to us when registering for a Hockey Net Service, such as when you choose to subscribe to a Hockey Net Service, enter a Hockey Net promotion or choose to receive a Hockey Net newsletter. In addition, if you choose to contact any of our customer service representatives, we may keep a record of that correspondence so that we may fully address the subject matter. We may also receive Personal Information from our business partners and other third parties, provided that such third parties confirm to us that you have permitted them to share such information.

Business contact information such as the name, title, business address, email address or telephone number of a business or professional person or an employee of an organization is not considered Personal Information.

"Non-Personal Information" is information of an anonymous nature, such as an Internet Protocol Address (IP Address), the domain you may have used to access a Hockey Net Service, the type and version of browser or operating system you may be using, and the website you may have come from and visit next. Aggregate information, such as demographic statistics of our users (e.g. average age or geographical allocation of our users), number of visitors and average time spent on a Hockey Net Service, is also considered Non-Personal Information.

Non-Personal Information is collected or derived by us in the course of operating the Hockey Net Services. For example, our Web servers may automatically collect Non-Personal Information which is provided through your browser or stored on a Cookie or through a Web Beacon when you choose to visit a Hockey Net Service. Non-Personal Information is used by The Hockey Net Inc. as described below.

USE OF PERSONAL INFORMATION
Personal Information may be used by us for the following purposes:

• Providing you with the Hockey Net Services and information you have requested from us, including your use of the Hockey Net Sites. We may from time to time use your Personal Information to contact you about changes, enhancements or similar notices related to the Hockey Net Services;
• If you indicated that you were interested in receiving offers or information from The Hockey Net Inc. or certain of our selected sponsors or advertisers, The Hockey Net Inc. may send you email materials and other mailings about products and services that we feel may be of interest to you. If at any time you would like to end your subscription to any such email materials, follow the directions posted at the bottom of the email material;
• If you enter a contest or other promotion offered on a Hockey Net Site, we may, under the rules of the promotion, use your name and certain other information to administer the promotion, such as contacting, announcing and promoting the winners of the promotion;
• The Hockey Net Inc. may also use Personal Information if it has reasonable grounds to believe the information could be useful when investigating a contravention of a federal, provincial or foreign law or in order to protect or defend a legal interest.

DISCLOSURE OF PERSONAL INFORMATION

We will not sell or rent your Personal Information to anyone.
We will only disclose your Personal Information to third parties:

• Where you have specifically given us your consent to disclose your Personal Information for a designated purpose;
• Who are acting on our behalf as our agents, suppliers or service providers, solely to enable us to more efficiently provide you with the Hockey Net Services. Such entities act under strict contractual controls, requiring them to maintain the confidentiality of all such Personal Information and to use such information solely for purposes related to the provision of the Hockey Net Services;
• As may be set out in the Terms and Conditions applicable to a Hockey Net Service, to facilitate the provision of such Hockey Net Service, such as fulfilling legal requirements;
• As required by law, including by an order of any court, institution or body with jurisdiction or authority to compel the production of information, or in order to protect or defend a legal interest; or
• In connection with a The Hockey Net Inc. corporate re-organization, merger or amalgamation with another entity, or a sale of all or a substantial portion of the assets of The Hockey Net Inc. provided that the Personal Information disclosed continues to be used for the purposes permitted by this Privacy Policy by the entity acquiring the information.

LINKS TO OTHER SITES AND ADVERTISEMENTS
A Hockey Net Service may contain links to other websites and services. While we try to link only to sites and services that share our high standards and respect for privacy, please understand that we are not responsible for the content of, or the privacy practices employed by, other companies or websites. This Privacy Policy applies only to the Hockey Net Services referencing this Privacy Policy.

The majority of the advertisements which are displayed in connection with the Hockey Net Services are served through reputable third party advertisement serving partner(s). If you would like to know more about what Non-Personal Information is collected and how information is used by our partner or about its "opt-out" procedures, please read the appropriate section below.

SECURITY
The security of your Personal Information is important to us. The Hockey Net Inc. takes technical, contractual, administrative, and physical security steps to protect Personal Information that you provide to us. We instruct our employees with access to your Personal Information that it is to be used only in adherence with the principles set forth in this Privacy Policy and the laws applicable to each specific business.

In certain areas, such as when you provide credit card information to us, we work to help protect the security of your credit card information during transmission by using industry standard Secure Sockets Layer (SSL) encryption technology.

You can help protect the security of your Personal Information as well. For instance, never give out your password, since this is what is used to access your Account or Registration Information. Also remember to log out of your account and close your browser window when you finish using a Hockey Net Service or surfing the Web, so that other people using the same computer won't have access to your information.

CHANGES TO THIS PRIVACY POLICY
The Hockey Net Inc. may from time to time change its Privacy Policy as new Hockey Net Services are added or old ones changed. Changes will be effective when notice of such change is posted at a Hockey Net Site. Please check this Privacy Policy regularly for updates by checking the date of "Last Update" at the top of this document.

ADDITIONAL PRIVACY PROCEDURES
Privacy procedures specific to a Hockey Net Service can be found on a Hockey Net Site at the location of the particular Hockey Net Service, or in additional terms referenced at such Hockey Net Site. Those procedures are an addendum to this policy, and are provided to you at the place where they will be of most use to you.

ACCESSING AND CHANGING ACCOUNT/ REGISTRATION INFORMATION
The Hockey Net Inc. provides you with the means to access, update, edit or delete any Account or Registration Information you may have provided to us at any time on your own by going to the appropriate page in the Account or Registration section of the relevant Hockey Net Service, and changing or deleting such information as desired.

If you are unsure whether we have a record containing any of your Personal Information and would like to confirm whether or not we do, please send an e-mail to our Privacy Manager at policy.support@the-hockey-net.com, indicating all e-mail addresses that you may have given us.

If you decide at any time that you do not want to receive any e-mail materials to which you have subscribed, you may choose to unsubscribe to these e-mails by following the instructions at the bottom of the e-mail material.

QUESTIONS, COMMENTS OR SUGGESTIONSIf
you have questions, comments or suggestions about this Privacy Policy or The Hockey Net Inc.’s privacy practices that were not answered here, send our Privacy Manager an e-mail at policy.support@the-hockey-net.com,